Key findings
Select a finding to see the detail.
Where AI names Spelab
How often each answer names Spelab in its text, and how often it lists a Spelab page as a source. "First brand named" is the brand the answer mentions first.
Each cell is based on roughly 100 runs. A figure near 50% is accurate to about plus or minus 10 points; cells under 50 answers are marked small sample.
What AI warns buyers about
The words AI uses for each product type
Share of answers in each product group that use each term or idea. Blue is ChatGPT, orange is AI Overviews. These are the words a product page needs if it wants AI to match it to the question.
What AI puts in comparison tables
AI answers often summarise options in a table. The columns it picks show what it thinks matters for the question.
How AI described Spelab inside its tables
| Question | How AI listed Spelab | What the row said | Times seen |
|---|
Product page gaps
Each page was checked against the terms AI uses for its product group (terms in at least 12% of answers), the specs AI compares, a plain "who it's for" line, a buying FAQ, competitor names and structured data.
Fix first: issues on every page
Page by page summary
The words AI uses for each product that the page never mentions. The fixes for the first page are shown in the example work sheet below.
| Page | Words AI uses that the page is missing | First fix |
|---|
What a page work sheet looks like
Each work sheet sets out the role AI gives the product, what the page already says well, what it leaves out, and the fixes in priority order with draft copy. Draft copy uses only facts found on Spelab's own page on 17 October 2026. Orange notes mark claims Spelab would need to confirm.